Engage with customers and other stakeholders to understand what people want, need and really long for. Map and uncover systemic challenges. Extend the vision of what’s possible. Explore and play with potential opportunities. Assess and align opportunities against business needs. Determine innovation strategy to deliver value now, soon and in the long term. Realise the vision. Deliver a magical experience that makes a difference. Review performance and extend the vision once more.
Discover
Insights & Intelligence
Determine
Opportunities & Direction
Deliver
Outcomes & Impact
One Design team
In the best design projects, there’s no “us” and “them”. There’s no divisions between designer, client and the client’s customer. It’s about forming one design team, aligned around a common cause – to design the best possible customer experience. That doesn’t happen with consultants who go away and come back with a magic solution pulled out of their hat. That only happens when you go on the journey together. The magic is in experiencing it together – from empathy through to the excitement of launching something that makes a difference.